Grow your audience on Community

People from around the world come to the Figma Community to find and share resources, and connect with other creators.

Thousands of new resources are published to the Community every day. As a new creator ensuring that your work gets noticed can sometimes be a challenge.

We’ve compiled a list of recommendations to help you amplify your resources and grow your audience on Community.

Complete your Community profile

You’ll need to create a Community profile before you can publish resources to the Community.

We recommend including a profile picture or logo, cover artwork, and links to your social media profiles or personal website. You can also use the description field to include a short bio so Community members can learn more about the person or team behind the resources.

For a good example of a cohesive Community profile, take a look at the Streamline team’s profile page. Their profile picture and cover artwork share the same style and help tell the story behind their resources. The bio lets you know who is involved with creating the resources and they include several links where you can go to learn more about their work.

Write informative titles and descriptions

A great user experience starts with your resource’s title and description. A great title and description helps people understand what your resource does, and lets them know they’ve found what they’re looking for.

• Write for real people: Think about what your target audience is searching for on Community. Use your title and description to anticipate and answer questions potential users may have. Include relevant keywords, but don’t overstuff your titles with unnecessary content.
• Set users up for success: Use the description as an opportunity to explain how your resource will help users’ achieve their goals. Include set up and usage instructions to help ensure that users will have an easy time configuring and using your resource. Make sure that all content included in the description follows Figma's Community Guidelines. 
• Make your descriptions scannable: Users should be able to scan through the resource description and quickly understand what the resource does. Here are some ideas to make your descriptions more scannable:
  • Add headings and bullet points to organize content using the description field’s rich text editor
  • Use white space to give your description room to breath
  • Include links to supplemental information, rather than include all information in the description
• Include a change log: Because you can update a resource’s description any time you publish an update, consider adding a change log. Change logs let you signal to current and potential users that you listen to feedback and actively update your resource. It’s a great way to build a relationship with your users and keep them informed of changes that may impact how they use your resource.

For an example of a popular resource with a great title and description, take a look at Apple’s iOS and iPadOS 17 design library. The title clearly lays out what to expect from the resource and the description outlines what the resource includes, along with a change log that keeps users apprised of changes.

Design thumbnails that stand out (files only)

They say you never get a second chance to make a good first impression. A good thumbnail can prevent people from scrolling past your resource on Community.

Start your thumbnail creation process off right by choosing the correct size image. Images should be 1920 x 1080 pixels. If you’re creating your thumbnail in Figma, you can use Community file cover frame preset to add a frame of the correct size.

Keep thumbnail designs simple, but eye-catching. Your thumbnail’s text and visuals should complement your resource’s title. Less is more when it comes to including text in thumbnails, so keep it short and easy to scan.

Finally, try to maintain consistency with your other resources. Aligning your font and color choices with your brand identity will help give your users a cohesive experience when they browse your page.

Creator Cherie Chen knocked it out of the park with the thumbnail for their email newsletter quick start guide and template. The thumbnail’s colors, icons, and font choices blend well together and there’s just enough text to explain what the resource does at-a-glance.

Include image and video previews

When you publish your resource to Community, you can include up to 10 supporting image previews. If you’re publishing a plugin or widget, you can also include short videos of your resource in action. Images should be 1920 x 1080 pixels. If you’re creating your preview images in Figma, you can use Community file cover frame preset to add a frame of the correct size.

Any media you upload will be added to a carousel on the resource’s Community page. Take advantage of these bonus visuals to give users a preview of what your resource does.

Check out how creators David Zhao and Yitong Zhang structured their media previews for the Autoflow plugin. By including a short video and supporting images, potential users can clearly understand what the plugin does and if it is the right tool for them.

Categorize and tag your resource

You must select a category and subcategory for your resource during the publishing process. Choosing the most accurate category and subcategory will help people have an easier time discovering your resources.

For example, if you were publishing a library of hand-drawn vector doodles, you’d select the following:

• Category: Visual assets
• Subcategory: Illustrations

In addition to choosing categories, you can also tag your resource. Tags help connect user search terms with your resource. Tags can be up to 25 characters long and you can use up to 12 tags per resource. The tags you use should compliment the resource category. Don’t waste tags repeating the category or subcategory you choose. Use them to identify specific use cases, design styles, themes, or other niches.

To continue with the previous hand-drawn vector doodle library example, you may want to include tags such as hand-drawn, vector shapes, doodles, scribbles

Include a playground file (plugins and widgets only)

If you’re publishing a plugin or widget, consider including a playground file. Playground files may include setup instructions, tutorials or guides on correct resource use, and example scenarios that let uses try out your resource in a dedicated space. Playground files can be especially helpful for demonstrating how plugins or widgets are used on specific layers.

Users can duplicate the playground file from the resource’s Community page and test it out in their own environment.

For a look at a great playground file, check out the Stark plugin. The playground file includes set up instructions and example files so that users can experience all that the plugin has to offer before adding it to their own files.

Support your users

A great user experience doesn’t end at your resource’s Community page.

As a creator, it’s your responsibility to support the people who use your resources. You’ll need to provide support contact information in the form of an email address, website, or help center link when you publish your resource.

When you receive questions from users, be sure to reply promptly. In addition to your support contact, you can also engage with users in the comments on your resource’s Community page. Take time to respond to feedback and answer questions. Your replies will be visible to other Community members and taking an active role in continuing the conversation will show potential users that they can trust you to provide support when they run into issues.

Share on your socials

Posting on social media can be a great way to promote your resources to people outside of the Community. Consider sharing your published resources with your social media followers to increase traffic to your resource, gather feedback, and generate ideas for future resources.